Many players choose to enhance their involvement in the game by running a website dedicated to online poker and their experiences playing it. After setting up the poker site and beginning to post, they soon realise that in order to feel justified to put in the effort to create and maintain the site they would like to have viewers and subscribers! Here are a few tips and tricks to getting those precious hits.

Use Video

I use video to enhance my site. I embed videos I find relating to poker from Pokertube and YouTube which I believe readers will enjoy. Most players are surfing the Internet searching for ways to improve and learn poker strategies. Focusing on helping people in interesting ways will help your site. You need to grab visitors and then have them return regularly.

Regularly I use bwin.com in cash games and commentate using a screen capturing software program and that not only advertises my favourite site but offers content people cannot find anywhere else (except Pokertube where I host it) and is a great way of people remembering your site so they can watch future videos. In 2010, people love video now that broadband is more widely used and affordable.

Post Quality, Not Necessarily Quantity

Most blogs start off like a train with multiple posts each day then die a slow and agonising death. Posting two or three quality posts per day is more than sufficient to keep people checking back. I average around one post every one and a half days which I have managed to maintain for about one year. I have posted nearly 200 posts exactly, which is more than enough for my schedule.

Even if you post less, the quality will help your poker site grow. You must also be honest, do not say you are an online poker phenom if you are not. Remember that most players are not professionals, so hearing about another player who has ups and downs just like them is more interesting to most players than someone who wins constantly, or says they do. Be honest.

Hunting out the Visitors

This paragraph could go on for 1,000 pages! There are so many ways to find visitors. Poker websites appeal to poker players so you must consider the search terms used by poker players using the Internet. The sites with the most hits perform well in the search engines in Google, so take the time to learn that “poker blog” skill.

Comment on others blogs and you will be rewarded in kind. Be bold about asking for reciprocal links. Most sites are protective over linking but if you are polite they usually will link to you. Getting a site off the ground is like learning a new poker game, it takes time but things do get easier.

Forum Mining

Forums are full of poker players all trying to improve. If you are permitted you can add to your forum signature you link. Make sure you check that your forum permits this type of linking as you could be banned if this sort of linking is not permitted. If it is, and the forum is an active one, you could get plenty of hits from this sort of strategy.

Do not join a forum solely for the purpose of getting hits. Take part in the discussion and the more liked you become on the forums the more people will check your site out to get more of the same useful information. As your online reputation increases you will be given more flexibility to promote yourself in the forums.

In the next article we are going to look at ways of using Web 2.0 to increase your websites success. I have had a lot of success this way and you will get listeners and viewers if you follow my advice.

See you there!

By Malcolm Clarke

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